I'm a hands-on digital design director with a focus on visual communication and user experience. I build commercially driven digital products & experiences with some of the world's top brands.

I'm a hands-on digital design
director with a focus on visual communication and user experience. I build commercially driven products and digital experiences with the world's top brands.

CURRENTLY: CHEIL UK    PREVIOUSLY: OGILVY CAPE TOWN

PUMA SOUTH AFRICA · UI/UX DESIGN, ART DIRECTION, ANIMATION

A socially driven, digital spin on ping pong. Played on a digital table, using smartphones as paddles. An experiential piece built for the Puma Social Club. 

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SAMSUNG · UI/UX DESIGN, ART DIRECTION, ANIMATION

An E-commerce site allowing users to bundle products & accessories, trade in old devices & get discounts the more they bundle. 

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PUMA SOUTH AFRICA · AR APP DESIGN

An AR app using PUMA magazine ads as markers. Bringing two of their most technical shoes to life. 

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CHEIL UK · UI/UX DESIGN, ART DIRECTION, 3D DESIGN & ANIMATION

A Web3 event hosted by Cheil UK. 
I took on 3D design and animation, art direction of posters, NFTs, a report & a small microsite.  

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SAMSUNG · UI/UX DESIGN, ART DIRECTION, ANIMATION

A dynamic 3D experience, exploring the features of the Samsung Galaxy Z Folding range. →

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GEORGE· UI/UX DESIGN, ART DIRECTION

Re-imagining George.com, from the ground up. 

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SAMSUNG· UI/UX DESIGN, ART DIRECTION, ANIMATION

A feature page for Samsung's
QLED 8K TV.  →

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SAMSUNG · UI/UX DESIGN, ART DIRECTION, ANIMATION

A premium, focused E-commerce experience for Samsung UK.  

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©2024 Objective Measure · Michael Pauls