I'm a hands-on digital design director with a focus on visual communication and user experience.
I build commercially driven digital products & experiences with some of the world's top brands.
I'm a hands-on digital design
director with a focus on visual communication and user experience. I build commercially driven products and digital experiences with the world's top brands.
CURRENTLY: CHEIL UK PREVIOUSLY: OGILVY CAPE TOWN
PUMA SOUTH AFRICA · UI/UX DESIGN, ART DIRECTION, ANIMATION
A socially driven, digital spin on ping pong. Played on a digital table, using smartphones as paddles. An experiential piece built for the Puma Social Club. →
SAMSUNG · UI/UX DESIGN, ART DIRECTION, ANIMATION
An E-commerce site allowing users to bundle products & accessories, trade in old devices & get discounts the more they bundle. →
PUMA SOUTH AFRICA · AR APP DESIGN
An AR app using PUMA magazine ads as markers. Bringing two of their most technical shoes to life. →
CHEIL UK · UI/UX DESIGN, ART DIRECTION, 3D DESIGN & ANIMATION
A Web3 event hosted by Cheil UK.
I took on 3D design and animation, art direction of posters, NFTs, a report & a small microsite. →
SAMSUNG · UI/UX DESIGN, ART DIRECTION, ANIMATION
A dynamic 3D experience, exploring the features of the Samsung Galaxy Z Folding range. →
SAMSUNG · UI/UX DESIGN, ART DIRECTION, ANIMATION
A premium, focused E-commerce experience for Samsung UK. →
©2025 Objective Measure · Michael Pauls