GEORGE · SHOP EXPLORATION

I was asked to both refresh George.com as well as conceptualise forward thinking ways for shoppers to interact on site.

With the launch of Samsung’s latest devices came the opportunity to test a separate buying experience for Samsung UK. Our eCommerce or ‘Ecom’ page offered users a streamlined and more premium shopping experience.  

I was asked to both refresh George.com as well as conceptualise forward thinking ways for shoppers to interact on site.

Hero

CLOTHES & SOFAS

We focused our efforts in two areas, clothes and home. For both we redesigned the taxonomy, refreshed their UI with bolder CTA's and reimagined how they might showcase gallery images. We also explored ways to build your wardrobe and add items to your home collection.

We focused our efforts in two areas, clothes and home. For both we redesigned the taxonomy, refreshed their UI with bolder CTA's and reimagined how they might showcase gallery images. We also explored ways to build your wardrobe and add items to your home collection.
 

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CONTRIBUTION

UI design · Art Direction

 Animation · UI/UX design 
· Art Direction

CREDITS

Agency · Cheil
CD · Andy Day
Producer · Jon Buckley
UX · Chun Tung


Agency · Cheil
CD · Andy Day
Producer · Jon Buckley
UX · Chun Tung

Agency · Cheil
CD · Andy Day
Producer · Jon Buckley
UX · Chun Tung

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