With the launch of Samsung’s 2019 QLED 8K range, I was tasked with designing their campaign page for the UK market. Taking cues from their space themed TVC but with very little assets provided, I re-touched many of the scenes from the ground up and had to balance functional feature content along with e-commerce incentives. 

With the launch of Samsung’s 2019 QLED 8K range, I was tasked with designing their campaign page for the UK market. Taking cues from their space themed TVC but with very little assets provided, I re-touched many of the scenes from the ground up and had to balance functional feature content along with e-commerce incentives.

It was important to show the breadth of entertainment options but in a really simple way.  This interactive section highlighted each of Smart TV's core offerings.

It was important to show the breadth of entertainment options but in a really simple way.  This interactive section highlighted each of Smart TV's core offerings.

Even though the page had a sticky "buy now" CTA.  We knew we needed to book-end our journey with a call to choose your own model.

Even though the page had a sticky "buy now" CTA.  We knew we needed to book-end our journey with a call to choose your own model.

UI/UX · Animation · Re-touching

UI/UX · Animation
· Re-touching

Agency · Cheil
Producer · Amy Lee
UX · Aaron Staanden
Copywriting · Michael Buckmaster
Dev · Reece Tiwari

Agency · Cheil
Producer · Amy Lee
UX · Aaron Staanden
Copywriting · Michael Buckmaster
Dev · Reece Tiwari