Puma launched their most technically advanced running shoes and football boots to date. I set out to create an experience that reflected the feature-rich nature of these two performance products. The result was Puma Visar - The first-ever augmented reality app for Puma South Africa. Using 3d models, animation and code, we brought the shoes and their technical features to life, all launched by ordinary print ads.
App design, poster design, art-direction | Awards: 1x Loerie award
Dallas Du Toit
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