SAMSUNG · S23 ECOM

With the launch of Samsung’s latest devices came the opportunity to test a separate buying experience for Samsung UK. Our eCommerce or ‘Ecom’ page offered users a streamlined and more premium shopping experience.  

With the launch of Samsung’s latest devices came the opportunity to test a separate buying experience for Samsung UK. Our eCommerce or ‘Ecom’ page offered users a streamlined and more premium shopping experience.  

With the launch of Samsung’s latest devices came the opportunity to test a separate buying experience for Samsung UK. Our eCommerce or ‘Ecom’ page offered users a streamlined and more premium shopping experience. 

S23 ULTRA

I opted to use a darker palette to make the distinction between the official buy page and ours. I also integrated design touches from the S23 Series itself. For example, bringing in their wallpaper backgrounds.

I opted to use a darker palette to make the distinction between the official buy page and ours. I also integrated design touches from the S23 Series itself. For example, bringing in their wallpaper backgrounds.

S23Ultra-1
S23Ultra-2

S23 & S23+

The design made it easy for our users to switch between models, choose their specs and see how the phones looks in hand. On top of that we needed to ensure it was easy to add accssories, trade in your old device and learn about offers.

The design made it easy for our users to switch between models, choose their specs and see how the phones looks in hand. On top of that we needed to ensure it was easy to add accssories, trade in your old device and learn about offers.

S23
S23Plus

OFFER MODULES

The offer modules were designed with flexibility in mind. 
I had to make sure to accomodate both the offer messaging itself along with the ever changing need to edit legals.

The offer modules were designed with flexibility in mind. I had to make sure to accomodate both the offer messaging itself along with the ever changing need to edit legals.

OffersModules

MINI BASKET

The mini basket is where we serve both the summary of your purchase, along with the ability to add accessories to your basket. 

The mini basket is where we serve both the summary of your purchase, along with the ability to add accessories to your basket. 

MiniBasket

FINANCE MODULES

Finance modules gave the user an overview of how they could pay. Again, they needed to offer a lot of flexibility to house legal copy and future financial incentives.

Finance modules gave the user an overview of how they could pay. Again, they needed to offer a lot of flexibility to house legal copy and future financial incentives.

FinanceModule

CONTRIBUTION

Animation · UI & UX design · Art Direction

 Animation · UI/UX design 
· Art Direction

CREDITS

Agency · Cheil
Producer · Thomas White
UX · Stephen Dunne

Copywriter · Andrea Petrou
Dev · Michael Duffy

Agency · Cheil
Producer · Thomas White
UX · Stephen Dunne

Copywriter · Andrea Petrou
Dev · Michael Duffy

Agency · Cheil
Producer · Thomas White
UX · Stephen Dunne
Copywriter · Andrea Petrou
Dev · Michael Duffy

©2024 Objective Measure · Michael Pauls