SAMSUNG · GALAXY Z SERIES

The Galaxy foldable range is the pinnacle of Samsung’s smartphone offering. So they wanted a premium digital experience for samsung.com that shone brighter than anything ever created before. The page had to be dynamic, displaying the phones at work as they folded, switched functionality and transformed to display everything the Galaxy Z Fold2 5G and Galaxy Z Flip 5G have to offer.

The Galaxy foldable range is the pinnacle of Samsung’s smartphone offering. So they wanted a premium digital experience for samsung.com that shone brighter than anything ever created before. The page had to be dynamic, displaying the phones at work as they folded, switched functionality and transformed to display everything the Galaxy Z Fold2 5G and Galaxy Z Flip 5G have to offer.

PCD-intro-1
PCD-bento
PCD-buy-1
PCD-future
PCD-vogue-1

CONTRIBUTION

UI/UX · Animation · Art Direction

UI/UX · Animation · Art Direction

CREDITS

Agency · Cheil
ECD · Russell Schaller
3D Modelling · Lee Merricks
Copywriting · Michael Buckmaster
Dev · Michael Duffy

Agency · Cheil
ECD · Russell Schaller
3D Modelling · Lee Merricks
Copywriting · Michael Buckmaster
Dev · Michael Duffy

Agency · Cheil
ECD · Russell Schaller
3D Modelling · Lee Merricks
Copywriting · Michael Buckmaster
Dev · Michael Duffy

AWARDS

Awwwards · Honorable Mention

©2024 Objective Measure · Michael Pauls