Michael is a South African digital design director based in Greater London. Currently the Head of Digital Design at Cheil UK, he's obsessed with making complicated systems simple to use and beguiled by balancing beautiful UI with effortless movement and intuitive function.

His days are spent leading a talented team creating
e-commerce and marketing experiences for Samsung UK and Europe.

In his previous life he lived in sunny Cape Town, where he worked at two of the most highly awarded and influential agencies in the country. Notably, Wireframe Studio and Gloo (since acquired by Ogilvy) .

When he’s not designing, Michael can be found enjoying time with his two boys, teaching them how to smash the drums and shred the guitar. (or making a lot of noise hitting pots with a spoon and strumming sticky, out of tune ukuleles.)



Cheil UK, Head of Digital Design
Cheil UK, Digital Design Lead
Cheil UK, Snr Digital Designer
Gloo, Digital Creative Director
Gloo, Snr Digital Designer
Glasshouse, Digital Designer
Wireframe Studios, Digital Designer


Design leadership
Ecommerce design
UI design
UX design
Creative direction
Interaction design