CHEIL UK · SHIFT23

Created and run by Cheil, Shift23 would demo everything Web3, host a panel discussion and present a report.  With my team, I set out to creatively develop the digital portion of the event. From animated 3D logos to a NFT screen UI, a printable report and the NFT itself.   

Created and run by Cheil, Shift23 would demo everything Web3, host a panel discussion and present a report.  I set out with my team to creatively develop the digital portion of the event. From animated 3D logos, to NFT screen UI, a printable report and the NFT itself. 

SHIFT23 3D

I used Spline to bring the existing 2D logo into 3D space. 
I animated the spinning logo & applied generous amounts of abberation. I then imported into After Effects to
apply the glitch. 

I used Spline to bring the existing 2D logo into 3D space. I animated the logo spinning and applied generous amounts of abberation, once done I imported into After Effects to supply some final finishing touches (like glitch effects).  

ShiftSpline1
ShiftSpline2

POSTERS & REPORT

The posters needed to be big, clear and simple. We had various colourways put up all around the event.

The posters needed to be big, clear and simple. We had various colourways put up all around the event.

Realistic-Posters-Mockup

CONTRIBUTION

3D design · Animation · UI design · Art Direction

3D design · Animation · UI design · Art Direction

CREDITS

Agency · Cheil
CD · Nick Spink
Strategy · Michael Chadwick

NFT Design · Graeme Green
Poster Design · Maciej Strychalski
Copywriter · Andrea Petrou

Dev · Michael Duffy
Dev · Tito Zwane

UX · Jim Banks

Agency · Cheil
CD · Nick Spink
Strategy · Michael Chadwick
NFT Design · Graeme Green
Poster Design · Maciej Strychalski
Copywriter · Andrea Petrou
Dev · Michael Duffy
Dev · Tito Zwane
UX · Jim Banks

©2024 Objective Measure · Michael Pauls