We launched the Galaxy S22 with our targeted, localised buy page. Known to us as our Ecomm page. The purpose of this page was to both keep the user engaged and have them convert, of which they certainly did. Samsung UK beat their targets massively and cemented our page into a year-on-year flagship deliverable for the brand.

UI and interaction design, Shoot direction  |  Launch

Agency: 
Credits:  

Cheil
Michael Duffy
Mykola Romanovskyy 
Amy Lee
Omar Kahn
Will Keyworth

Desktop

Directing 'in-hand' video

Mobile

© 2022, Objective Measure | Michael Pauls