Pixel Pong

I was tasked with leading the design and art direction across this one-of-a-kind experiential piece for PUMA South Africa. We were creating a digital version of ping pong for our after hours athletes that turned their phone into a paddle and gave the players both the ability to connect socially and score discounts from their nearest PUMA store. PUMA Pixel Pong was an immensely satisfying project to work on as I’d be designing an app, a projected game surface, the gameplay itself, the digital scoreboard and all the event collateral too.

App design, game design, art direction  |  Awards:  2x Webby,  2x Loerie

Agency: 
Credits:  

Gloo
Pete Case
Dallas Du Toit
Stefan Zimelka
Brendan Cahill
Floris Beytell
Brendan Goosen

Results

1,200 after hours athletes were directed in-store. Increasing PUMA’s database for re-targeting.
6 awards including 2 Webby Award Honoree’s.

© 2022, Objective Measure | Michael Pauls